We’re pretty careful about what and how much TV our girls watch. Despite this, they absorb information like little sponges. It all started before last Christmas, when our daughters began noticing TV commercials. Then the questions emerged: “Mommy, can you ever buy me that toy?” and “Mommy, can we ever go to Marineland?”
But what surprised me most were some of the other things Olivia started noticing. She was watching cartoons while I was making dinner, when she asked me: “Mommy, would you like a Slap Chop? Because if you do, you have to call in the next 20 minutes.”
In all fairness, that’s a bad example. Back then, every third commercial featured Offer “Vince” Shlomi (hey, you can’t make this stuff up), A.K.A. the ShamWow guy, exclaiming “You’re gonna love my nuts!” To this day, I don’t know how that line was allowed to air.
BONUS: Vince Offer Soundboard – perfect for crank calls!
I couldn’t believe Olivia had taken notice of such a random piece of information. I was also partly amused, having worked in marketing since 1997 and being attentive to all forms of advertising ever since I can remember.
I find it utterly fascinating to have slogans recited back to me through the mouth of an innocent child, who doesn’t know any better than to believe the promises she hears. A few nights ago, she was fascinated with the Dollars for Gold ad. For those of you unfamiliar with this amazing service, you stuff any unwanted or broken gold jewelry into an envelope, ship it to the folks over at Dollars for Gold, and wait for your cheque to come in the mail. Seriously.
Tonight, Olivia had two specific new requests, each accompanied by a marketing-induced rationale:
1. Scope Outlast mouthwash. I told her we already had mouthwash. Olivia then explained: “But mommy, this one lasts five times longer!” Never mind the fact that she doesn’t use mouthwash. Or that mouthwash isn’t recommended for young kids because they might ingest it.
2. Pantene shampoo and conditioner. “Can you please, please, buy Pantene next time?” When I asked why, she explained: “They make one for curly hair, one for colour, one for shiny hair.” She actually retained, fairly accurately, their product segmentation. Olivia likes to look good from head to toe. Apparently that includes Pantene Pro-V shiny hair. Diva.
Time for a “Don’t believe everything you see on TV” talk…